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Simplicity Rules

Adam DuVander on keeping it simple

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Copy of a copy doesn’t have to stink

July 22, 2007 by Adam DuVander

MySpace rolled out a new feature recently called “Status updates.” It lets me tell my friends what I’m doing. This is an outright feature copy from Facebook, but that’s not the biggest shame.

Learning from others and making something better is a practice that built the web. At Kinkos, if I continually make a copy of a copy, the quality will decrease. Online we have the opportunity to avoid degradation.

MySpace should have seen Facebook’s status problems, avoided them, then found a way to be unique.

MySpace status not very friendly

I applaud them for poking fun at themselves with the default “extended network” message. It provides a clue about what they expect the user to enter into the box. Otherwise, their status entry is incredibly confusing. It doesn’t tell the users whether they should write their name or whether the “is” will be included. Everything has to come from the original example.

That’s not simple, that’s simplistic.

MySpace moods are boring
The mood is a neat addition, ripped from LiveJournal. But again, they haven’t taken it anywhere. All they’ve done is created a long list of adjectives. Some have emoticons, others don’t, but I don’t know until I make my mood public.

Like most things MySpace, this is only halfway there. They’ve simply created a copy of a copy, which leads to a watered-down feature unless you come to it with something new.

The reasons MySpace is losing users to Facebook is not because people want to share their status. Facebook is succeeding because they’re a place for originality, not another useless junk heap.

Martha on user experience

July 21, 2007 by Adam DuVander

Martha in Wired Mag
I’m impressed with how Martha Stewart grasps iterative design:

“Whether you’re a programmer or a seamstress, it’s all about new techniques, simplifying old techniques, and consolidating steps. Making things go faster–but not worse. Better.”

And yes, that’s her frosting a Wii cake. The quote above comes from an interview with Stewart about assorted geekery, including Marthapedia, her forthcoming user-contributed home tips site.

Think of the possibilities

July 15, 2007 by Adam DuVander

Checker boardConsider this story of a father and daughter playing checkers for the first time:

“I eventually jumped her last piece… She stared at the board very carefully with furrowed brow and I finally said, ‘You don’t have any more pieces to move.’ To this, she simply replied, ‘Can I move one of yours?'”

Some might call this thinking outside the box. I’d say it’s a darn fine example of not thinking like a technician. But I think it goes beyond that, to say a lot about humans’ innate ability to let go of constraints and be passively creative (much different than brainstorming on a whiteboard and voting on the “best” ideas later).

It reminded me of my friend Mike’s commencement address:

“If there is only one thing you remember from my comments here today, it should be this: This is all made up.

By that, I mean that what appears to be ‘the way things are’ is really just invented by people. You, each of you, get to invent what your future will be like.”

What could you do if there were no rules, no laws, and no “way things are?”

The “good for most” solution

July 15, 2007 by Adam DuVander

The innovative online rental company Netflix is pretty great. They send me a CD in a little sleeve, I watch it, then I send it back. We’re only on the one movie plan, so I always chuckle when I see Netflix’s elegant solution to losing an envelope or DVD sleeve.

Netflix envelope

I’m guessing most people have the two DVD plan. So, Netflix’s solution works for most people. Is that good enough?


I’m a big fan of my Mac. One of the best things about Apple is that they provide generous support via their retail stores. The other day I was calling in and received the following message:

“We regret that Genuis Bar reservations can only be made online.”

That works for me. I have a couple other computers. What about someone with a fried motherboard on their only computer? I guess they go to the library?

Again, most people probably own or have access to a second computer. Does that mean Apple should make some customers jump through hoops to get access to their otherwise great support?


This is a decision we all have to make on the Web every day. Do we support people who have disabled Javascript? What about people with small monitors? Are we alienating a percentage of our users who don’t know what “FAQ” means by using the term?

Nobody can be everything to everyone, obviously. These decisions have to be made at some point, but they need to be made consciously. Who is our audience and how much work is it worth to support the outliers? Is the good for most solution good enough?

Where do you want your hill?

July 14, 2007 by Adam DuVander

I like to ride my bike into the office. We live about ten blocks from the east side of the river, with downtown on the other side. Most of my morning trip is downhill. I almost never have to peddle.

Biking to work

The ride back is much harder. Naturally, it’s uphill most of the way. Recently, coasting down in the morning, I realized that I would much rather have the easy ride on the way home. Even though it would mean some tough peddling at an early hour, I’d be leaving myself a reward for the afternoon.

I have no plans to swap my home and office yet, but this then got me thinking about projects. Like my ride to work, we don’t really have much of a choice of where the hard work comes, but what if we did? I would still take the hard stuff first. Consider this graph:

Project difficulty graph

The blue represents my current roundtrip ride (where the easy stuff is in the first half, the morning). The orange is the reverse ride I wish I could have.

Perhaps it’s about delayed gratification, in which case I guess that means I have a successful mindset.

In terms of projects, I think it’s more about tempo. Getting through the tough stuff and “coasting” through the end would be lovely. Try as we might, the tough stuff is probably meant to be at the end. That’s where the details are.

If you had a choice, would you want the blue project or the orange project? Where do you want your hill?

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Simplicity Series

  • Designing the Obvious
  • Paradox of Choice
  • Laws of Simplicity

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