When Wired News asked me to look into what became my latest article, it wasn’t about simplicity. Or Web 2.0, for that matter. I suppose the simple theme isn’t incredibly apparent in the final result, but it was a big topic with the people I interviewed.
Take LucidEra, the main company I wrote about. In order to make their product work for their target market, they have to make it simple. Small companies can’t afford to be anything other than simple.
Go to Wired News to read the whole thing: The Business Side of Web 2.0