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Simplicity Rules

Adam DuVander on keeping it simple

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Addicted to loving coffee

November 20, 2005 by Adam DuVander

In the summer of 2001, I wrote that addiction to coffee is emotional, not chemical. At the time I didn’t have much of a regular schedule, aside from the one the Giants gave me. Now I have a pretty set schedule, including a trip to a coffee shop to pick up my morning cup.

I find the experience of purchasing, holding, and walking with the coffee gives me the effect one expects from consuming the beverage. Sometimes I glance at my cup around noon, thinking I should refill it. Then I pick it up to find most of my previous drink still available, albeit cold.

So I down the chilled coffee and rush out to get some hot stuff. It’s not about drinking it, it’s about feeling it.

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Simplicity Series

  • Designing the Obvious
  • Paradox of Choice
  • Laws of Simplicity

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