If you start digging into search engine optimization forums, you’ll probably go a little crazy with stuff to read. There are hundreds of tips and tricks. A lot of them probably even work. But the best way to get traffic online is to do good stuff.
Peter Figueredo noticed that Google’s webmaster guidelines want Affiliates Who “Add Value”. Rather than site created by a script and an XML file, The Goog is saying no to push-buttons.
When I started in on my last affiliate experiment, my goal was to do good stuff. I was going to write my own descriptions and pretend like I actually cared about medieval swords. It was tough to buckle down and do it. Doing good stuff is hard.
In helping others with their sites (most notably BestPlaces and Who2), doing good stuff is the right long-term strategy. When you are always working on the latest search engine trick, you’ll constantly need to re-tool. Search engines want good results, so they’ll constantly be tweaking their algorithms to circumvent the spammers.
Take a free pass from the constant game of chasing search results and just do good stuff.
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