A non-Web Developer friend writes with this question:
Why do home pages of a web site have HOME buttons/link on them that just reload the page?

The basic answer is that the site uses a template, a generic page upon which all others are built. This is a very good thing. When a site has thousands of pages–or even ten–it becomes a chore to update each one with changes. In college my senior thesis was on templating and I’ve since written a couple articles about it (PHP’s Smarty and ASP.NET Master Pages). If you don’t have some sort of template system in place, you’re making too much work for yourself.

A common fallout of a template is that even the front page (assuming it runs off the same template) links to itself. This can be confusing. Derek Powazek takes it a step farther in an AListApart article and says to never, ever link to the page you’re on. That means for every piece of global navigation, make sure the page it links to doesn’t have that item linkable in the global navigation. That’s a lot of work, especially when some templating systems aren’t built to be dynamic.

One problem that crops up when people try to follow this rule is that sometimes global navigation isn’t available when I want it. In order to simplify their template-making, sometimes webmasters will make all pages in a section not link to that section in the global nav.

Say I click on a global link to “Farm Animals,” on the following page, Farm Animals would not be clickable. Then I dig deeper and click on “Horses.” On this, the third page, I am still unable to click on Farm Animals and return myself to the parent menu.

Finally, a worse problem in trying to obey the law of not linking a page to itself, is when templates get mixed up between sections. Though I’m in the Tractors section, something happened that leaves Tractors clickable, but the “Fruits and Vegetables” section is not. This is easy to do while moving content around a site or making quick updates.

All the trouble can be avoided by just using one master template. The downside is pages sometimes link to themselves, but the upside is fewer headaches. Indeed, AListApart links pages to themselves all over the place. I say don’t worry about it.

Greg Linden has a great run-down of a Google anecdote from Marissa Mayer:

After a bit of looking, Marissa explained that they found an uncontrolled variable. The page with 10 results took .4 seconds to generate. The page with 30 results took .9 seconds.

Half a second delay caused a 20% drop in traffic. Half a second delay killed user satisfaction.

Even in this day of broadband, fast matters.

My Portland Web Innovator buddies at Needmore Designs have released a simple new recipe site, Gone Raw. It debuted at the Innovator meeting last night and by this morning the lorem was gone.

Even if you aren’t into raw food, it’s a great spot for quick recipes. No cooking needed! From a developer standpoint, it’s a project to admire.

Recipe for a kickin’ project:

1. Start with something about which you are passionate
2. Narrow the feature-set
3. Get that first version out sooner than later

When you have a really simple app, it even makes it obvious what to add next.

Congrats, Ray and Kandace. Hummus and carrots anyone?

Andy Sack is the CEO of Judy’s Book. He has been sharing his experiences starting and running the social shopping site. Today he wrote this about leadership:

The leader of a business must fight this complexity — and communicate simplicity to the world, to customers, and to employees.

Naturally, I agree. I also think that simplicity is everyone’s job. If you aren’t making things simple, you’re making them complicated. Organizations, be they businesses, countries, or groups of friends, are not top-down. Reducing complexity is everyone’s responsibility.

The brain can only hold so much information at a time. I’ve heard the phrase “five plus or minus two” used a lot. It looks like the original theory (from the fifties) was seven plus or minus two. The point is there is a limit and productivity is about finding good stuff to put in your available buckets. It’s something that should be important to everyone, in every organization.

I’m seeing a number of Web sites pop up that do exactly one thing. They are often an off-shoot of another site. The one trick ponies focus in on the single thing they do, probably in an effort to get people like me to link to them.

Rentometer gets your zip code, rent, and simple information about your apartment and tells you whether you’re paying too much or too little. The chart I’ve included shows why I’m not a home owner. The orange needle represents the median mortgage payment.

This is put together by an outfit that sells property management software. So, this tool might be of more use to somebody wanting to set a rental price.

Tom found the Global Rich List, a site that shows where your salary ranks compared to the rest of the world. Hint: you are very rich. The example above shows the US poverty level (just shy of $10k / year).

This is made by a Web design firm in London. The organization they recommend people support is Care International. I’ve been approached on the streets of Portland a kabillion times by Care and I’ve never been as open to helping them out as I am now. It’s the soft sell.

But it’s also the simplicity of their approach. There is minimal navigation and both of these are extremely interactive. I put in some stuff and it shoots out an answer just for me.