A sign of zero-sum

Here’s another example of the zero-sum mentality. David Lorenzo compares the signs in two stores.

Sign one:
“Please do not touch the merchandise. If you break it, let us know because you now own it.”

Sign two:
“Please hold and enjoy the merchandise. If you break it, please let us know so that we can forgive you.”

David guesses the store with sign two has higher sales. When you play a non-zero-sum game, everybody can win.