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Simplicity Rules

Adam DuVander on keeping it simple

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Do it for me

January 18, 2008 by Adam DuVander

Are you lazy? You’d probably say no. You go to the gym, ride your bike, and sometimes get outdoors for a long walk. But when it comes to using the Web, we’re all lazy.

So, I can’t see why companies insist on treating us any other way. In a moment of weakness, I clicked “Live Help” on the US Airways website. That’s something I’ve been trained not to do, because the Web really doesn’t have real-time down yet. But I clicked it this time, and I was unsurprisingly disappointed.

US Airways - Live help

Catch that? Close this window… Click the ‘Live Help!’ link again. I know they can’t have an agent at my beck and call, but the least they could do is retry for me automatically.

I followed their directions. I closed the window and clicked again. I did that exactly once. When I got the same window, the one that doesn’t acknowledge that I’m lazy, I gave up.

Bad service is as expected from an airline as it is from a credit card company. For that reason, I was surprised when Capital One gave me a lazy option the last time I logged in.

First, a little back story. I have two Capital One cards. They each have separate logins, which makes it sort of a pain. But dangit, I’m just happy to have access to them online, where I can avoid long hold times and pitches for payment protection. So, imagine my delight when I saw this:

Capital One - Merge accounts

The process took a couple of clicks. They did almost everything for me, and now I have access to both accounts from one place. How’s that for simple? And lazy.

Comments

  1. Kevin says

    January 24, 2008 at 3:14 pm

    The problem with the “live chat” windows is that they are so poorly executed. I doubt there has been much time or energy spent on training customer associates.

    Equally bad in my opinion are the constant pop-up help window. Close the pop-up on the first page and move to look at products/services on the next and it pops up again. I’d like to be able to close it once and be done with it.

    Reply
  2. Adam says

    January 24, 2008 at 3:17 pm

    I totally agree, Kevin. There is so much room for services to be smarter and learn from our actions as much as what we tell it. Good thoughts.

    Reply

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