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Simplicity Rules

Adam DuVander on keeping it simple

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How to profit from measured risk

August 5, 2007 by Adam DuVander

What if I told you there’s a company looking to help you sell your old technology. It’s called eBay, right?

Second Rotation has thrown themselves in as a middleman between your gadgets and the world’s largest marketplace.

Second Rotation process

When people consider spending money, they like to have the answer to the question how much will it cost? Similarly, I think the same holds true when they’re selling. Sure, we could post something up on eBay and maybe get a little more, but why not just go for the known deal?

iPod estimate on Second Rotation

Some might balk at trading their Video iPod for $111. The average price on eBay isn’t much better, and Second Rotation gives you a guarantee (assuming the quality matches your description). Plus, you don’t have to list it or wait seven days for the auction to end and hope there’s at least one bid.

Yes, it’s not for everyone, but I’m impressed with how Second Rotation saw a business opportunity in making something easier on the seller. They assume all the risk and uncertainty for the seller, while knowing they should be able to get their money back and then some.

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Simplicity Series

  • Designing the Obvious
  • Paradox of Choice
  • Laws of Simplicity

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