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Simplicity Rules

Adam DuVander on keeping it simple

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Martha on user experience

July 21, 2007 by Adam DuVander

Martha in Wired Mag
I’m impressed with how Martha Stewart grasps iterative design:

“Whether you’re a programmer or a seamstress, it’s all about new techniques, simplifying old techniques, and consolidating steps. Making things go faster–but not worse. Better.”

And yes, that’s her frosting a Wii cake. The quote above comes from an interview with Stewart about assorted geekery, including Marthapedia, her forthcoming user-contributed home tips site.

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Simplicity Series

  • Designing the Obvious
  • Paradox of Choice
  • Laws of Simplicity

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