For small publications, finding businesses to advertise can be difficult. And since most small publications are free, advertising is probably the most important aspect of keeping the publication afloat.
Enter MediaBids, which allows publishers to auction or sell advertising space. Also, advertisers themselves can set a price and receive bids in square inches.
I’m not sure whether this is the magic bullet for my wireless publication since I think local ads are pretty important for its success. Currently MediaBids has mostly national advertisers, but the infrastructure for extremely local advertising is in place. In the meantime, MediaBids could help fill in the gaps for fledgling community publications like WifiPDX.
Your exactly right, as we continue to build up our advertiser base our ability to find local advertisers for very specialized publications (online or print) gets accelerated. We are up to about 10,000 advertisers using the site now and continue to add them everyday. It is no guarantee, but the more advertisers who register, the greater the odds that we are able to match one (or more) with your publication. Thanks for using Mediabids. As you probably guessed, I am with the company.