Elliot calls Twitter a marketing wonder:
Twitter does not seem to market towards any need whatsoever and targets no one in particular. It’s just there.
Maybe it’s because Twitter was created to do something cool. And when you do something cool, you can just let other people market for you.
I think it’s more about the platform. Twitter being as simple as it is, you can use it for off the cuff self-expression, microblogging (or not), and several other possibilities.
Having a platform can be powerful, because you become the hub of many spokes. The simpler your platform, the more spokes you can have.
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