• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

Simplicity Rules

Adam DuVander on keeping it simple

  • About Adam

Simple is for everyone

October 20, 2006 by Adam DuVander

Andy Sack is the CEO of Judy’s Book. He has been sharing his experiences starting and running the social shopping site. Today he wrote this about leadership:

The leader of a business must fight this complexity — and communicate simplicity to the world, to customers, and to employees.

Naturally, I agree. I also think that simplicity is everyone’s job. If you aren’t making things simple, you’re making them complicated. Organizations, be they businesses, countries, or groups of friends, are not top-down. Reducing complexity is everyone’s responsibility.

The brain can only hold so much information at a time. I’ve heard the phrase “five plus or minus two” used a lot. It looks like the original theory (from the fifties) was seven plus or minus two. The point is there is a limit and productivity is about finding good stuff to put in your available buckets. It’s something that should be important to everyone, in every organization.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Simplicity Series

  • Designing the Obvious
  • Paradox of Choice
  • Laws of Simplicity

Copyright © 2025 · Elevate on Genesis Framework · WordPress · Log in