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Simplicity Rules

Adam DuVander on keeping it simple

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There are only so many ways to make Mexican food

June 2, 2009 by Adam DuVander

Chipotle's ingredients

If you’re lucky enough to have a Chipotle near you, chances are you already appreciate the simplicity of their menu. There are only a few ingredients, so there are only a few options (okay, well technically there are over 60,000 different combinations, according to Chipotle ). Taco Bell, on the other hand, keeps inventing new words to describe the same few ingredients.

Dustin Curtis notices the same thing about the In-N-Out Menu.

(Yes, this is from my 2007 Ignite Portland talk, but it never made it into a post until Mike Duffy pointed me to Dustin’s)

Comments

  1. Mike Duffy says

    June 2, 2009 at 1:52 pm

    Dustin also has a great redesign/simplification of the American Airlines web site: http://dustincurtis.com/dear_american_airlines.html

    Reply
  2. Jenny says

    June 3, 2009 at 8:22 am

    Between you and Conan, I think In-N-out will survive the recession. Thank goodness!

    Reply

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Simplicity Series

  • Designing the Obvious
  • Paradox of Choice
  • Laws of Simplicity

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