I really like Portland coffee shops, with their independent style and community feel. And, of course, I like the Web done right. But both are often done wrong and it’s a shame since it takes so little to do it right.
Noah Kagan says a shop in San Fran does so many things right. Similarly, my old office had a good little spot I called Mike’s, because the owner was that friendly. What’s interesting to me is the things that make a coffee shop successful (after location, perhaps) are really easy. All you have to do is remember that your customers are people.
This approach works on the Web, too. The visitors are people. To create a place where visitors return, you need to give a positive experience. And it probably only takes a little more effort.
I think you pointed out something that most people neglect online. If you have no readers you have no website and writing great posts doesn’t matter if no one knows about it. I try to email every single person who comments on my site. It really means a lot to me knowing they are taking the time to say something. As well, people like yourselves who link to me means a lot. I think most people neglect these really small things about treating your “customers” with care and thanking them.
And in the offline world it takes SO little to make an impact. Even remembering a customer’s name or favorite drink when they come in does wonders for long-term satisfaction.
great blog!
noah