Seth Godin debunks the idea that “I’ll know it when I see it”
“You didn’t know it when you saw the first iPod or the first iteration of Google. You didn’t know it when first exposed to email or JetBlue or the Macarena or Britney Spears. No, in fact, you hardly ever ‘know it.’ If you did, you’d be a lot smarter than the rest of us, and we’d all be eagerly watching for your next product.”
(I guess it’s not just me that is always wrong).
Like most things, there is no silver bullet or magic solution. Just keep doing good stuff and try not to cripple yourself into thinking that you tell “it” from all the rest.
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