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Simplicity Rules

Adam DuVander on keeping it simple

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The real way to optimize your site for search

June 16, 2006 by Adam DuVander

Elliot has something to say about “Real SEO” (search engine optimization). His advice is similar to what I said about doing good stuff, only he approaches it from Google’s standpoint:

“Google’s main goal is to get people using their search engine, and the best way to do that is to get the best content at the top of the results. So regardless of what numbers their algorithms use, we still know what their algorithms do. Find good content and put it at the top.”

You could take another step back there and get at what this is really about: the user. Live by the page paradigm, do good stuff, and the traffic / search rankings / fame / TV deal on the network of your choice will follow.

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Simplicity Series

  • Designing the Obvious
  • Paradox of Choice
  • Laws of Simplicity

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